As a small business owner, you may find yourself wondering what the key to success is. While there are many factors that contribute to the success of a company, branding is an essential aspect that cannot be overlooked. A brand represents your company’s identity, values, and mission, and it helps differentiate you from your competitors. […]
There’s this chicken fast food spot with some fantastic yellow and red visual branding. It was founded in NC but it’s growing with locations all over the country. The food is typically amazing and those of us that grew up on NC but have lived elsewhere have nostalgic feelings when a certain smell hits the air […]
Ding! There’s the email notification you’ve been waiting for. You’ve been working with the designer for weeks to get your new logo perfect and he has finally sent the files. Ding! Wait, there’s a second email? Ding! WTH? Another one? You open the emails and see there are both color and monotone versions of your new logo […]
Too many times small businesses hire site designers and developers with a thought in mind about the site they want, but without giving any real thought to the kind of site they truly need. Here I have compiled a list of site types to assist with making that decision.
Originally posted September 30, 2020.
Rumors are branding and marketing too. 2 rumors that dictated how I personally dealt with a product. Both were false but the damage had been done.
#BrandingTip 6572 Visibility is one of the best branded marketing tactics you can employ. I have long said that visibility is the key to success. That phrase, followed by, “…be seen” has actually been a foundational slogan for my business for years. Because I truly believe it. A business will not find success without being […]
“Wow, you gone charge me that much? Man, I thought we were friends!”
Never say “all you gotta do is”. No matter how easy you think it is to create a design, there are behind the scene tasks that you will never know about. You don’t say to a plumber “all you gotta do is put in some new pipes” you don’t say to a pilot “all you gotta do is land over there”, so don’t tell your designer “all you gotta do is change the font”.
So you went on that $5 site and got you a crispy new logo, huh? Yes, I can tell. A professional designer wouldn’t have you out here looking like that. There was no research, sketching, or color theory involved in the creaton of your logo.